İnci POLAT
Biographic Data
| ID | 9688374 |
|---|---|
| NAME | İnci POLAT |
| GIVEN NAMES | İnci |
| FAMILY NAME | POLAT |
| SIGNATURE | POLAT İ |
| AFFILIATIONS | Sağlık Bilimleri Üniversitesi |
| ORCID | 0000-0003-4052-2009 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sampling method, data were collected from 122 airline app users. The reliability analysis, confirmatory factor analysis will be applied to the data obtai…
No prominent works on this page.
The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sampling method, data were collected from 122 airline app users. The reliability analysis, confirmatory factor analysis will be applied to the data obtai…
Advertising (1 works) · Business (1 works) · Confirmatory factor analysis (1 works) · Customer Service Quality and Loyalty (1 works) · Data collection (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Mathematics (1 works) · Psychology (1 works) · Social Psychology (1 works)