Jeanne Link
Biographic Data
| ID | 9697464 |
|---|---|
| NAME | Jeanne Link |
| GIVEN NAMES | Jeanne |
| FAMILY NAME | Link |
| SIGNATURE | LINK J |
| AFFILIATIONS | Leipzig University |
| ORCID | 0000-0002-9063-0203 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
A mixed-method approach to assess business models of communication departments: Insights from a pilot study
Purpose The article introduces and evaluates a method for applying a new management tool for corporate communications and public relations: the Communication Business Model (CBM). Design/methodology/approach The conceptual development of a multidimensional method for identifying, analyzing, and assessing business models of communication departments is combined with an evaluation study providing empirical findings from a pilot project with 53 comm…
Business models for communication departments: A comprehensive approach to analyzing, explaining and innovating communication management in organizations
Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communicatio…
No prominent works on this page.
Business models for communication departments: A comprehensive approach to analyzing, explaining and innovating communication management in organizations
Purpose The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communicatio…
A mixed-method approach to assess business models of communication departments: Insights from a pilot study
Purpose The article introduces and evaluates a method for applying a new management tool for corporate communications and public relations: the Communication Business Model (CBM). Design/methodology/approach The conceptual development of a multidimensional method for identifying, analyzing, and assessing business models of communication departments is combined with an evaluation study providing empirical findings from a pilot project with 53 comm…
Business (2 works) · Computer Science (2 works) · Corporate Identity and Reputation (2 works) · Engineering (2 works) · Management science (2 works) · Marketing and Advertising Strategies (2 works) · Process management (2 works) · Public Relations and Crisis Communication (2 works) · Business communication (1 works) · Business model (1 works)