Surarak Wichupankul
Biographic Data
| ID | 9698988 |
|---|---|
| NAME | Surarak Wichupankul |
| GIVEN NAMES | Surarak |
| FAMILY NAME | Wichupankul |
| SIGNATURE | WICHUPANKUL S |
| AFFILIATIONS | Prince of Songkla University |
| ORCID | 0000-0001-8581-7738 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From culture to customer care
Tattoo tourism has emerged as a distinctive form of cultural and creative tourism in which ritual meanings, artistic practice, and professional customer care converge in an intimate and irreversible encounter. This study conceptualizes tattoo tourism not only as cultural consumption but also as a professionalized service experience. Google reviews from 664 tattoo studios across Thailand were analyzed using text mining, Naïve Bayes sentiment class…
Exploring traveller willingness to shift towards air pollution-free destinations
This study examines factors influencing travellers’ intention to switch to air pollution-free destinations using the push – pull-mooring theory. The results of structural equation modelling reveal that push factors have the most substantial effect on travellers’ switching intention. The findings highlight the strong preventive role of air pollution in travel behaviour, where the avoidance of polluted destinations compensated for the appeal of des…
No prominent works on this page.
From culture to customer care
Tattoo tourism has emerged as a distinctive form of cultural and creative tourism in which ritual meanings, artistic practice, and professional customer care converge in an intimate and irreversible encounter. This study conceptualizes tattoo tourism not only as cultural consumption but also as a professionalized service experience. Google reviews from 664 tattoo studios across Thailand were analyzed using text mining, Naïve Bayes sentiment class…
Exploring traveller willingness to shift towards air pollution-free destinations
This study examines factors influencing travellers’ intention to switch to air pollution-free destinations using the push – pull-mooring theory. The results of structural equation modelling reveal that push factors have the most substantial effect on travellers’ switching intention. The findings highlight the strong preventive role of air pollution in travel behaviour, where the avoidance of polluted destinations compensated for the appeal of des…
Tourism (2 works) · Advertising (1 work) · Business (1 work) · Consumer behaviour (1 work) · Customer Relationship Management (1 work) · Destinations (1 work) · Developing country (1 work) · Diverse Aspects of Tourism Research (1 work) · Economic and Environmental Valuation (1 work) · Economic growth (1 work)