Honglei Xiao
Biographic Data
| ID | 9699034 |
|---|---|
| NAME | Honglei Xiao |
| GIVEN NAMES | Honglei |
| FAMILY NAME | Xiao |
| SIGNATURE | XIAO H |
| AFFILIATIONS | Yunnan Agricultural University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness
A variety of visual information has received attention in the field of destination sensory marketing. However, the horizon height in a panoramic advertising image – one visual message often used in advertising – has yet to be researched. This research causes several noteworthy findings through three scenario-based experiments. Results reveal that the horizon height in a tourism panoramic advertisement should be tailored to the tourism activity ty…
No prominent works on this page.
Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness
A variety of visual information has received attention in the field of destination sensory marketing. However, the horizon height in a panoramic advertising image – one visual message often used in advertising – has yet to be researched. This research causes several noteworthy findings through three scenario-based experiments. Results reveal that the horizon height in a tourism panoramic advertisement should be tailored to the tourism activity ty…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · China (1 work) · Computer Science (1 work) · Construal level theory (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Horizon (1 work)