Yirui Lai
Biographic Data
| ID | 9699163 |
|---|---|
| NAME | Yirui Lai |
| GIVEN NAMES | Yirui |
| FAMILY NAME | Lai |
| SIGNATURE | LAI Y |
| AFFILIATIONS | Chongqing Technology and Business University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being
An emerging new format, travel livestreaming (TLS), has recently elicited increasing academic attention. However, previous studies have only discussed the marketing value of TLS and overlooked its virtual tourism value. The present study analyzed 365 valid data through PLS-SEM and found that user's experience in TLS could generate a sense of virtual tourism well-being. Specifically: (1) users' immersion, authentic, and thinking experiences positi…
No prominent works on this page.
The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being
An emerging new format, travel livestreaming (TLS), has recently elicited increasing academic attention. However, previous studies have only discussed the marketing value of TLS and overlooked its virtual tourism value. The present study analyzed 365 valid data through PLS-SEM and found that user's experience in TLS could generate a sense of virtual tourism well-being. Specifically: (1) users' immersion, authentic, and thinking experiences positi…
Business (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Technology Adoption and User Behaviour (1 work) · Tourism (1 work)