Yingchen Zheng
Biographic Data
| ID | 9699264 |
|---|---|
| NAME | Yingchen Zheng |
| GIVEN NAMES | Yingchen |
| FAMILY NAME | Zheng |
| SIGNATURE | ZHENG Y |
| AFFILIATIONS | Guangdong University of Finance and Economics |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Exploring online deviant behaviour
The research objectives of this paper are to analyze the role of internet anonymity in customers’ publication of exaggerated online reviews, explore the potential processes of moral disengagement, and study possible moderating and mediating factors. To achieve these objectives, this study conducts a questionnaire survey among 530 internet users and perform regression analysis to test the research model. This test results reveal that internet anon…
No prominent works on this page.
Exploring online deviant behaviour
The research objectives of this paper are to analyze the role of internet anonymity in customers’ publication of exaggerated online reviews, explore the potential processes of moral disengagement, and study possible moderating and mediating factors. To achieve these objectives, this study conducts a questionnaire survey among 530 internet users and perform regression analysis to test the research model. This test results reveal that internet anon…
Advertising (1 work) · Anonymity (1 work) · Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cybercrime and Law Enforcement Studies (1 work) · Digital Marketing and Social Media (1 work) · Internet privacy (1 work) · Law (1 work)