Zhiqun Zhou
Biographic Data
| ID | 9699558 |
|---|---|
| NAME | Zhiqun Zhou |
| GIVEN NAMES | Zhiqun |
| FAMILY NAME | Zhou |
| SIGNATURE | ZHOU Z |
| AFFILIATIONS | Hainan University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
How does travel social media influencer humour influence viewers’ visit intention
This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers’ visit intention based on the trust transfer theory. Three scenario-based experiments were undertaken from 28 February to 28 September 2023 with the help of the Credamo platform through a purposive sampling method. The findings indicate that the humorous content posted by SMIs influences viewers’ visit intention. Trust in the influencer and trus…
No prominent works on this page.
How does travel social media influencer humour influence viewers’ visit intention
This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers’ visit intention based on the trust transfer theory. Three scenario-based experiments were undertaken from 28 February to 28 September 2023 with the help of the Credamo platform through a purposive sampling method. The findings indicate that the humorous content posted by SMIs influences viewers’ visit intention. Trust in the influencer and trus…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Humor Studies and Applications (1 works) · Influencer marketing (1 works) · Marketing (1 works) · Media, Gender, and Advertising (1 works) · Political science (1 works) · Psychology (1 works) · Psychology of Social Influence (1 works)