Joumana Baalbaki
Biographic Data
| ID | 9699638 |
|---|---|
| NAME | Joumana Baalbaki |
| GIVEN NAMES | Joumana |
| FAMILY NAME | Baalbaki |
| SIGNATURE | BAALBAKI J |
| AFFILIATIONS | EHL Hospitality Business School HES-SO University of Applied Sciences and Arts Western Switzerland, Lausanne, Switzerland |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Egyptian crises and destination brand image
Previous research has shown that a country’s perceived image during and after the crisis affects tourism, yet the impact of communications on the holistic destination brand image in a sustained crisis remains limited. Based on a case study of Egypt of the Arab spring and the Covid-19 pandemic, this study investigates the effectiveness of strategies to alter one destination’s image. Due to the recurring recoveries in Egyptian tourism, we believe t…
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Egyptian crises and destination brand image
Previous research has shown that a country’s perceived image during and after the crisis affects tourism, yet the impact of communications on the holistic destination brand image in a sustained crisis remains limited. Based on a case study of Egypt of the Arab spring and the Covid-19 pandemic, this study investigates the effectiveness of strategies to alter one destination’s image. Due to the recurring recoveries in Egyptian tourism, we believe t…
Advertising (1 work) · Archaeology (1 work) · Brand Image (1 work) · Business (1 work) · Destination Image (1 work) · Destinations (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Halal products and consumer behavior (1 work) · Marketing (1 work)