Mohit Malhan
Biographic Data
| ID | 9699655 |
|---|---|
| NAME | Mohit Malhan |
| GIVEN NAMES | Mohit |
| FAMILY NAME | Malhan |
| SIGNATURE | MALHAN M |
| AFFILIATIONS | Marketing, Masters’ Union School of Business, Gurgaon, India |
| ORCID | 0000-0002-8119-4454 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Customer engagement on social networking sites
Brands leverage social networking sites (SNSs) to promote themselves to their customers. This study aims to understand the various parameters that make customers filter, process, and disseminate tourism and hospitality-related messages on these sites. We study various antecedents to passive and active engagement. Past studies have relied on secondary data to study SNSs engagement. We adopted an experimental approach to impose the real-time condit…
No prominent works on this page.
Customer engagement on social networking sites
Brands leverage social networking sites (SNSs) to promote themselves to their customers. This study aims to understand the various parameters that make customers filter, process, and disseminate tourism and hospitality-related messages on these sites. We study various antecedents to passive and active engagement. Past studies have relied on secondary data to study SNSs engagement. We adopted an experimental approach to impose the real-time condit…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer engagement (1 work) · Digital Marketing and Social Media (1 work) · Dissemination (1 work) · Hospitality (1 work) · Hospitality industry (1 work) · Marketing (1 work)