Jihoon Jay Kim
Biographic Data
| ID | 9701106 |
|---|---|
| NAME | Jihoon Jay Kim |
| GIVEN NAMES | Jihoon Jay |
| FAMILY NAME | Kim |
| SIGNATURE | KIM J J |
| AFFILIATIONS | University of Alabama |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Using Directional Cues in Immersive Journalism
This study examined the effects of directional cues in immersive journalism by conducting a randomized between-subjects three-condition lab experiment (N = 131) with community participants using three versions of an originally produced 360̊video news story. The study found that the presence of any directional cues in the news story significantly improved participants’ recall of statistics from the story, but did not improve recall of verbal infor…
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Effects of Self-Presentation Strategy and Tie Strength on Facebook Users’ Happiness and Subjective Vitality
The role of engagement in travel influencer marketing
The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase the advertised products, as well as TSIs’ perceived credibility, expertise, and attractiveness. The results suggest that engagement becomes an important characteristic of TSIs that determines the effectiveness of advertising m…
Uses and gratifications of social networking sites for bridging and bonding social capital
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands
No prominent works on this page.
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands
Uses and gratifications of social networking sites for bridging and bonding social capital
Effects of Self-Presentation Strategy and Tie Strength on Facebook Users’ Happiness and Subjective Vitality
The role of engagement in travel influencer marketing
The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase the advertised products, as well as TSIs’ perceived credibility, expertise, and attractiveness. The results suggest that engagement becomes an important characteristic of TSIs that determines the effectiveness of advertising m…
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Using Directional Cues in Immersive Journalism
This study examined the effects of directional cues in immersive journalism by conducting a randomized between-subjects three-condition lab experiment (N = 131) with community participants using three versions of an originally produced 360̊video news story. The study found that the presence of any directional cues in the news story significantly improved participants’ recall of statistics from the story, but did not improve recall of verbal infor…
Psychology (6 works) · Advertising (5 works) · Business (5 works) · Digital Marketing and Social Media (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Impact of Technology on Adolescents (3 works) · World Wide Web (3 works) · Cognitive psychology (2 works) · Credibility (2 works)