Sonja Luef
Biographic Data
| ID | 9710381 |
|---|---|
| NAME | Sonja Luef |
| GIVEN NAMES | Sonja |
| FAMILY NAME | Luef |
| SIGNATURE | LUEF S |
| AFFILIATIONS | Austrian Academy of Sciences |
| ORCID | 0009-0000-8706-4450 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Innovation through Crisis? The Case of Covid-19 for the Media Industry
This article examines whether the COVID-19 pandemic functioned as a driver of innovation across the media industry. Drawing on crisis-driven innovation research and applying a systematic document analysis of n=265 academic, industry, and market sources published between 2020 and 2023, the study maps pandemic-related transformations using Bleyen et al.’s (2014) innovation typology and a qualitative content analysis (Mayring, 2014). The findings de…
Trust has a price?! Unraveling the dynamics between trust in the media and the willingness to pay in the post-pandemic scenario
This study examines the link between media trust and consumers’ willingness to pay (WTP) for online news in the post-pandemic era. A 2023 survey of 1000 Austrian participants investigated how trust affects WTP and identified key predictors and moderators. Findings reveal a strong correlation between media trust and both WTP and media expenditure (ME), highlighting trust’s critical role in media organizations’ financial sustainability, as consumer…
No prominent works on this page.
Innovation through Crisis? The Case of Covid-19 for the Media Industry
This article examines whether the COVID-19 pandemic functioned as a driver of innovation across the media industry. Drawing on crisis-driven innovation research and applying a systematic document analysis of n=265 academic, industry, and market sources published between 2020 and 2023, the study maps pandemic-related transformations using Bleyen et al.’s (2014) innovation typology and a qualitative content analysis (Mayring, 2014). The findings de…
Trust has a price?! Unraveling the dynamics between trust in the media and the willingness to pay in the post-pandemic scenario
This study examines the link between media trust and consumers’ willingness to pay (WTP) for online news in the post-pandemic era. A 2023 survey of 1000 Austrian participants investigated how trust affects WTP and identified key predictors and moderators. Findings reveal a strong correlation between media trust and both WTP and media expenditure (ME), highlighting trust’s critical role in media organizations’ financial sustainability, as consumer…
Advertising (1 work) · Business (1 work) · Communication and COVID-19 Impact (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · COVID-19 pandemic (1 work) · crisis-driven innovation (1 work) · Digital Marketing and Social Media (1 work) · digitalization (1 work) · Economics (1 work) · incremental innovation (1 work)