Yunyi Liao
Biographic Data
| ID | 9713089 |
|---|---|
| NAME | Yunyi Liao |
| GIVEN NAMES | Yunyi |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO Y |
| AFFILIATIONS | Loughborough University |
| ORCID | 0000-0003-3682-5584 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Nation branding from below
Nation branding has become increasingly important as countries seek to compete for investment, tourism, exports, and political alliances. While most research focuses on official activities led by states or corporations, this paper examines the role of social media users who engage in nation branding ‘from below’. We introduce the concept of ‘user-generated nation branding’, which refers to the creation and public distribution of nation branding m…
No prominent works on this page.
Nation branding from below
Nation branding has become increasingly important as countries seek to compete for investment, tourism, exports, and political alliances. While most research focuses on official activities led by states or corporations, this paper examines the role of social media users who engage in nation branding ‘from below’. We introduce the concept of ‘user-generated nation branding’, which refers to the creation and public distribution of nation branding m…
Asian Culture and Media Studies (1 work) · Citizen journalism (1 work) · Commodification (1 work) · Diverse Aspects of Tourism Research (1 work) · Nation branding (1 work) · Nation state (1 work) · Place Branding (1 work) · Politics (1 work) · Public Relations and Crisis Communication (1 work) · Reproduction (1 work)