Kay Tze Hong
Biographic Data
| ID | 9713655 |
|---|---|
| NAME | Kay Tze Hong |
| GIVEN NAMES | Kay Tze |
| FAMILY NAME | Hong |
| SIGNATURE | HONG K T |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-9336-4131 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Evaluating factors influencing visit intention towards birding tourism: An extended theory of planned behaviour perspective
Birdwatching, also known as avitourism, has become the fastest-growing segment of ecotourism, which contributes significantly to socio-economic development as well as the protection and development of threatened natural areas around the world. Despite the potential benefits of avitourism, only a few countries have fully exploited such opportunities. Hence, this study aims to understand the factors influencing the intentions to visit avitourism de…
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Evaluating factors influencing visit intention towards birding tourism: An extended theory of planned behaviour perspective
Birdwatching, also known as avitourism, has become the fastest-growing segment of ecotourism, which contributes significantly to socio-economic development as well as the protection and development of threatened natural areas around the world. Despite the potential benefits of avitourism, only a few countries have fully exploited such opportunities. Hence, this study aims to understand the factors influencing the intentions to visit avitourism de…
Business (1 works) · Computer Science (1 works) · Diverse Aspects of Tourism Research (1 works) · Economics (1 works) · Ecotourism (1 works) · Environmental Education and Sustainability (1 works) · Geography (1 works) · Management (1 works) · Marketing (1 works) · Nature tourism (1 works)