Katharina Raab
Biographic Data
| ID | 9713735 |
|---|---|
| NAME | Katharina Raab |
| GIVEN NAMES | Katharina |
| FAMILY NAME | Raab |
| SIGNATURE | RAAB K |
| AFFILIATIONS | University of Kassel |
| ORCID | 0000-0002-3579-490X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
When marketing discourages consumption
Single-use plastics (SUP), have been widely criticized for contributing to pollution and the throwaway culture. This paper applies the demarketing framework to SUP consumption in city tourism to spur tourists’ anticipated reduction benefits of SUP. More specifically, this study quantifies the impact of the well-established demarketing mix components, adding people’s motivations to avoid SUP. Data were collected through 326 self-administered quest…
Consumers’ Perception of Sustainable Packaging in the Food Industry
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing…
No prominent works on this page.
Consumers’ Perception of Sustainable Packaging in the Food Industry
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing…
When marketing discourages consumption
Single-use plastics (SUP), have been widely criticized for contributing to pollution and the throwaway culture. This paper applies the demarketing framework to SUP consumption in city tourism to spur tourists’ anticipated reduction benefits of SUP. More specifically, this study quantifies the impact of the well-established demarketing mix components, adding people’s motivations to avoid SUP. Data were collected through 326 self-administered quest…
Advertising (2 works) · Business (2 works) · Environmental Sustainability in Business (2 works) · Marketing (2 works) · Agricultural economics (1 work) · Computer Science (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Economics (1 work) · Engineering (1 work) · Environmental economics (1 work)