Maria Jesus De Prada Vicente
Biographic Data
| ID | 9715250 |
|---|---|
| NAME | Maria Jesus De Prada Vicente |
| GIVEN NAMES | Maria Jesus De Prada |
| FAMILY NAME | Vicente |
| SIGNATURE | VICENTE M J P |
| AFFILIATIONS | Fukuoka University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A Semiotic Paradox: Scientific Language in the Narrative of TV Advertisement
The narrative we find in TV advertisement especially abounds in scientific terms that the viewers hardly understand. The apparently ‘scientific’ language induces them to believe in the modern myth of science as absolute truth, which inevitably produces alienation from reality. The more such language triumphs, the more alienation they suffer without knowing it. Such is our situation today that reminds us of the time of Nazi in which alienating lan…
No prominent works on this page.
A Semiotic Paradox: Scientific Language in the Narrative of TV Advertisement
The narrative we find in TV advertisement especially abounds in scientific terms that the viewers hardly understand. The apparently ‘scientific’ language induces them to believe in the modern myth of science as absolute truth, which inevitably produces alienation from reality. The more such language triumphs, the more alienation they suffer without knowing it. Such is our situation today that reminds us of the time of Nazi in which alienating lan…
Advertising (1 works) · Aesthetics (1 works) · Alienation (1 works) · Art (1 works) · Dream (1 works) · Epistemology (1 works) · History (1 works) · Language, Metaphor, and Cognition (1 works) · Law (1 works) · Literature (1 works)