Chris Chard
Biographic Data
| ID | 9715829 |
|---|---|
| NAME | Chris Chard |
| GIVEN NAMES | Chris |
| FAMILY NAME | Chard |
| SIGNATURE | CHARD C |
| AFFILIATIONS | Brock University |
| ORCID | 0000-0002-3281-6923 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Using value equity drivers to understand parents’ perspectives of youth summer Hockey camps
Like many sports, ice hockey has become subject to year-round participation; here, many summer hockey camp operators compete against each other for consumers (players). Using Importance-Performance Analysis (IPA) and Customer Equity (CE) theory, where customer acquisition and retention are the foundational concepts, the purpose of the research was twofold. First, the aim was to understand what Value Equity (VE) drivers are most important to paren…
No prominent works on this page.
Using value equity drivers to understand parents’ perspectives of youth summer Hockey camps
Like many sports, ice hockey has become subject to year-round participation; here, many summer hockey camp operators compete against each other for consumers (players). Using Importance-Performance Analysis (IPA) and Customer Equity (CE) theory, where customer acquisition and retention are the foundational concepts, the purpose of the research was twofold. First, the aim was to understand what Value Equity (VE) drivers are most important to paren…
Advertising (1 work) · Applied Psychology (1 work) · Business (1 work) · Cognitive and psychological constructs research (1 work) · Customer Service Quality and Loyalty (1 work) · Demographic economics (1 work) · Economics (1 work) · Geography (1 work) · Ice hockey (1 work) · Marketing (1 work)