Oliver Kwabena Aggrey
Biographic Data
| ID | 9719806 |
|---|---|
| NAME | Oliver Kwabena Aggrey |
| GIVEN NAMES | Oliver Kwabena |
| FAMILY NAME | Aggrey |
| SIGNATURE | AGGREY O K |
| AFFILIATIONS | University of Ghana |
| ORCID | 0000-0003-2319-5376 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
To Explore or to Exploit? Opportunities, Dynamic Capabilities, and Performance of Maritime Enterprises in Ghana
This study investigates how the recognition and exploitation of entrepreneurial opportunities influence small business performance via interactions with firm-level innovation capability and learning orientation. We frame the study within the maritime-sector context and seek to contribute to the understanding of how the interplay between opportunity recognition, exploitation, innovation capability and learning orientation affects the entrepreneuri…
Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter
In this study, we seek to understand the role of relationship marketing in achieving customer loyalty in Ghana’s informal economy. The study further investigated the role of customer perceived value as a pass-through mechanism for the relationship between relationship marketing and customer loyalty. We collected primary data from 229 customers of informal economy operators in Accra. The data was then analyzed using structural equation modeling ut…
No prominent works on this page.
Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter
In this study, we seek to understand the role of relationship marketing in achieving customer loyalty in Ghana’s informal economy. The study further investigated the role of customer perceived value as a pass-through mechanism for the relationship between relationship marketing and customer loyalty. We collected primary data from 229 customers of informal economy operators in Accra. The data was then analyzed using structural equation modeling ut…
To Explore or to Exploit? Opportunities, Dynamic Capabilities, and Performance of Maritime Enterprises in Ghana
This study investigates how the recognition and exploitation of entrepreneurial opportunities influence small business performance via interactions with firm-level innovation capability and learning orientation. We frame the study within the maritime-sector context and seek to contribute to the understanding of how the interplay between opportunity recognition, exploitation, innovation capability and learning orientation affects the entrepreneuri…
Business (2 works) · Computer Science (1 works) · Computer security (1 works) · Consumer Retail Behavior Studies (1 works) · Customer advocacy (1 works) · Customer retention (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Dynamic Capabilities (1 works) · Economics (1 works)