Oludayo E Adekunle
Biographic Data
| ID | 9719854 |
|---|---|
| NAME | Oludayo E Adekunle |
| GIVEN NAMES | Oludayo E |
| FAMILY NAME | Adekunle |
| SIGNATURE | ADEKUNLE O E |
| AFFILIATIONS | University of Sunderland |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
E-Commerce, Institutional Voids, and Socio-Cultural Factors in Online Groceries Shopping
This study explores how socio-cultural complexities and institutional barriers affect the shopping experience of online groceries shoppers in Africa. Adopting a qualitative method with an interpretivist philosophy, 16 in-depth semi structured interviews were conducted with online groceries shoppers in Lagos, Nigeria. Findings reveal that while participants adopt online shopping due to convenience, product variety, and AI-powered decision-support …
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E-Commerce, Institutional Voids, and Socio-Cultural Factors in Online Groceries Shopping
This study explores how socio-cultural complexities and institutional barriers affect the shopping experience of online groceries shoppers in Africa. Adopting a qualitative method with an interpretivist philosophy, 16 in-depth semi structured interviews were conducted with online groceries shoppers in Lagos, Nigeria. Findings reveal that while participants adopt online shopping due to convenience, product variety, and AI-powered decision-support …
Consumer Retail Behavior Studies (1 work) · COVID-19 Pandemic Impacts (1 work) · Enforcement (1 work) · Institutional theory (1 work) · Qualitative property (1 work) · Qualitative research (1 work) · Technology Adoption and User Behaviour (1 work)