George Amoako
Biographic Data
| ID | 9719934 |
|---|---|
| NAME | George Amoako |
| GIVEN NAMES | George |
| FAMILY NAME | Amoako |
| SIGNATURE | AMOAKO G |
| AFFILIATIONS | Ghana Communications Technology University, Durban University of Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
No prominent works on this page.
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
Advertising (1 works) · Brand experience (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · New product development (1 works) · Political science (1 works) · Social media (1 works)