Stephen Mahama Braimah

Biographic Data

ID9720032
NAMEStephen Mahama Braimah
GIVEN NAMESStephen Mahama
FAMILY NAMEBraimah
SIGNATUREBRAIMAH S M
AFFILIATIONSUniversity of Ghana
ORCID0000-0001-8028-9438
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Decolonial tourism storytelling

    Open AccessEmmanuel Nii-Ayi Solomon, Stephen Mahama Braimah et al.ARTICLEAnnals of Tourism Research2026

  • Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students

    Stephen Mahama Braimah, Raphael Odoom et al.ARTICLEJournal of African Business2026

    The study examines how the dimensions of brand choice (emotional connection, brand attributes, brand image, and price) influence customer loyalty among selected Ghanaian university students as the COVID-19 pandemic has increased the importance of laptops in higher learning institutions. The study further examined the mediating roles of trust and commitment between brand choice dimensions and customer loyalty. The study adopted Structural Equation…

  • Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana

    Open AccessStephen Mahama Braimah, Emmanuel Nii-Ayi Solomon et al.ARTICLECogent Social Sciences2024

    This paper aimed to investigate destination selection determinants and revisit intentions of international leisure tourists to southern Ghana. It tested the direct paths between destination selection determinants and revisit intention, and investigated the moderating role of satisfaction in the link between the destination selection determinants and revisit intentions. The paper used a structured questionnaire to gather data from 284 respondents.…