Justin R Hall
Biographic Data
| ID | 9720077 |
|---|---|
| NAME | Justin R Hall |
| GIVEN NAMES | Justin R |
| FAMILY NAME | Hall |
| SIGNATURE | HALL J R |
| AFFILIATIONS | Jacksonville University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries
Although BOP markets have gained the attention of academicians and practitioners in recent years, there has been little focus on the younger generations’ perspective, especially in Africa, on the felt/unfelt change in their markets. This study follows a qualitative approach by conducting in-depth interviews with Generation Z consumers to better understand the recent advancements and challenges in service industries of one of the biggest BOP marke…
No prominent works on this page.
Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries
Although BOP markets have gained the attention of academicians and practitioners in recent years, there has been little focus on the younger generations’ perspective, especially in Africa, on the felt/unfelt change in their markets. This study follows a qualitative approach by conducting in-depth interviews with Generation Z consumers to better understand the recent advancements and challenges in service industries of one of the biggest BOP marke…
Bottom of the pyramid (1 work) · Business (1 work) · Economic growth (1 work) · Economics (1 work) · Innovation and Socioeconomic Development (1 work) · Marketing (1 work) · Qualitative research (1 work) · Sociology (1 work) · Unemployment (1 work)