Linda Narh
Biographic Data
| ID | 9720080 |
|---|---|
| NAME | Linda Narh |
| GIVEN NAMES | Linda |
| FAMILY NAME | Narh |
| SIGNATURE | NARH L |
| AFFILIATIONS | University of Professional Studies |
| ORCID | 0000-0002-5256-5375 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises
This article investigates the inter-relational effects of absorptive capacity, branding capabilities and brand orientation on digital marketing performance of small agro-processing enterprises. This survey used a self-administered questionnaire to collect data from 497 small agro-processing enterprises in Ghana and partial least-squares model modeling to analyze the data. Findings reveal that absorptive capacity significantly impacts digital mark…
No prominent works on this page.
Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises
This article investigates the inter-relational effects of absorptive capacity, branding capabilities and brand orientation on digital marketing performance of small agro-processing enterprises. This survey used a self-administered questionnaire to collect data from 497 small agro-processing enterprises in Ghana and partial least-squares model modeling to analyze the data. Findings reveal that absorptive capacity significantly impacts digital mark…
Absorptive capacity (1 work) · Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Entrepreneurship Studies and Influences (1 work) · Industrial organization (1 work) · Market Orientation (1 work) · Marketing (1 work)