Hyunjoo Lim
Biographic Data
| ID | 9720125 |
|---|---|
| NAME | Hyunjoo Lim |
| GIVEN NAMES | Hyunjoo |
| FAMILY NAME | Lim |
| SIGNATURE | LIM H |
| AFFILIATIONS | The University of Texas at Austin |
| ORCID | 0000-0003-0072-2313 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
In today’s marketplace, social media advertising, such as Facebook ads, are an especially valuable tool for small and medium-sized enterprises (SMEs), which are often financially volatile due to their limited access to resources, as well as political, economic, and social factors. The purpose of this article is to help SMEs better understand how to develop an advertising strategy on Facebook that is mindful of their time and resources. The findin…
No prominent works on this page.
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
In today’s marketplace, social media advertising, such as Facebook ads, are an especially valuable tool for small and medium-sized enterprises (SMEs), which are often financially volatile due to their limited access to resources, as well as political, economic, and social factors. The purpose of this article is to help SMEs better understand how to develop an advertising strategy on Facebook that is mindful of their time and resources. The findin…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Media, Gender, and Advertising (1 work) · Social media (1 work) · Sociology (1 work) · World Wide Web (1 work)