René Haldborg Jørgensen
Biographic Data
| ID | 9720143 |
|---|---|
| NAME | René Haldborg Jørgensen |
| GIVEN NAMES | René Haldborg |
| FAMILY NAME | Jørgensen |
| SIGNATURE | JØRGENSEN R H |
| AFFILIATIONS | University of Southern Denmark |
| ORCID | 0000-0002-0224-2885 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Instagram Stories
Ephemerality is a key characteristic of modern social media features such as Instagram Stories. The aim of this article is twofold: first it aims to understand whether ephemerality impacts processing (in terms of involvement, avoidance, and attention) of media content; second, it aims to understand whether these processing variables subsequently impact advertising effectiveness. Results show that in an ephemeral media context (Stories) versus in …
No prominent works on this page.
Instagram Stories
Ephemerality is a key characteristic of modern social media features such as Instagram Stories. The aim of this article is twofold: first it aims to understand whether ephemerality impacts processing (in terms of involvement, avoidance, and attention) of media content; second, it aims to understand whether these processing variables subsequently impact advertising effectiveness. Results show that in an ephemeral media context (Stories) versus in …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Ephemeral key (1 work) · History (1 work) · Media content (1 work) · Media Influence and Health (1 work) · Multimedia (1 work)