Jessica Castonguay
Biographic Data
| ID | 9720144 |
|---|---|
| NAME | Jessica Castonguay |
| GIVEN NAMES | Jessica |
| FAMILY NAME | Castonguay |
| SIGNATURE | CASTONGUAY J |
| AFFILIATIONS | Temple University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Age Differences in Moral Reasoning
Researchers in the area of children and advertising have been working for decades to determine exactly how children process commercial messages. While a great deal of work has focused on cognitive advertising literacy, research regarding the development of children’s moral advertising literacy is lacking. Given the popularity of social media platforms among youth today, this study examined age differences in children’s moral evaluations of produc…
Parents’ Responses to Child-Targeted Influencer Advertising
Research in the field of children and media has long had a heavy focus on children’s understandings and evaluations of advertising, noting the importance of parental mediation to protect children from unfairly being influenced. However, little is known regarding parents’ own understanding and evaluations of advertising, particularly in newer and more subtle media formats. This study therefore uses the persuasion knowledge model (PKM) to investiga…
No prominent works on this page.
Age Differences in Moral Reasoning
Researchers in the area of children and advertising have been working for decades to determine exactly how children process commercial messages. While a great deal of work has focused on cognitive advertising literacy, research regarding the development of children’s moral advertising literacy is lacking. Given the popularity of social media platforms among youth today, this study examined age differences in children’s moral evaluations of produc…
Parents’ Responses to Child-Targeted Influencer Advertising
Research in the field of children and media has long had a heavy focus on children’s understandings and evaluations of advertising, noting the importance of parental mediation to protect children from unfairly being influenced. However, little is known regarding parents’ own understanding and evaluations of advertising, particularly in newer and more subtle media formats. This study therefore uses the persuasion knowledge model (PKM) to investiga…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Social Psychology (2 works) · Child Development and Digital Technology (1 work) · Cognition (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Covert (1 work) · Developmental psychology (1 work)