Xiaofan Wei
Biographic Data
| ID | 9720150 |
|---|---|
| NAME | Xiaofan Wei |
| GIVEN NAMES | Xiaofan |
| FAMILY NAME | Wei |
| SIGNATURE | WEI X |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0003-2151-9322 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Influencers As Endorsers and Followers As Consumers
Given the benefits and effectiveness of consumer online brand engagement, influencer advertising and marketing have become increasingly popular on social media. Consumer online brand engagement, including consuming, contributing, and creating brand-related content, is closely related to a brand’s reputation and image. This study determines how the two aspects related to influencer endorsement—namely, influencer–follower parasocial interaction (PS…
No prominent works on this page.
Influencers As Endorsers and Followers As Consumers
Given the benefits and effectiveness of consumer online brand engagement, influencer advertising and marketing have become increasingly popular on social media. Consumer online brand engagement, including consuming, contributing, and creating brand-related content, is closely related to a brand’s reputation and image. This study determines how the two aspects related to influencer endorsement—namely, influencer–follower parasocial interaction (PS…
Advertising (1 works) · Brand awareness (1 works) · Brand extension (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works) · Gender, Feminism, and Media (1 works) · Influencer marketing (1 works)