Juliet Stantz
Biographic Data
| ID | 9724108 |
|---|---|
| NAME | Juliet Stantz |
| GIVEN NAMES | Juliet |
| FAMILY NAME | Stantz |
| SIGNATURE | STANTZ J |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Consumer Responses to Visual Cues in Food Ads
Advertisers embed ads with cues that communicate an array of information to consumers, such as product quality, healthfulness, and performance, among others. This study examines how congruence in visual cues in food ads such as the brand logo, brand copy, product, and the presence of endorsers with different body sizes influence consumers’ responses to ads. Using self-reported and eye-tracking data, results show that incongruent cues led to more …
No prominent works on this page.
Consumer Responses to Visual Cues in Food Ads
Advertisers embed ads with cues that communicate an array of information to consumers, such as product quality, healthfulness, and performance, among others. This study examines how congruence in visual cues in food ads such as the brand logo, brand copy, product, and the presence of endorsers with different body sizes influence consumers’ responses to ads. Using self-reported and eye-tracking data, results show that incongruent cues led to more …
Advertising (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Computer vision (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Culinary Culture and Tourism (1 work) · Eye tracking (1 work) · Mathematics (1 work) · Media, Gender, and Advertising (1 work)