Zeki YARKIN
Biographic Data
| ID | 9728291 |
|---|---|
| NAME | Zeki YARKIN |
| GIVEN NAMES | Zeki |
| FAMILY NAME | YARKIN |
| SIGNATURE | YARKIN Z |
| AFFILIATIONS | Girne American University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Content Brand Journalism Impact on Consumption and Consumer Behavior of 'Big Five' Football Clubs' Digital Products
This study has been built as a market research which aims to examine the usage of today’s new technological processes along with developing digital marketing tools in sports, to measure the resultant reactions of sport consumers and to provide a better understanding of consumer behaviours, which are examined as a result of the alternative contents produced by football as well as the contents produced by its natural assets. At the same time, the d…
No prominent works on this page.
Content Brand Journalism Impact on Consumption and Consumer Behavior of 'Big Five' Football Clubs' Digital Products
This study has been built as a market research which aims to examine the usage of today’s new technological processes along with developing digital marketing tools in sports, to measure the resultant reactions of sport consumers and to provide a better understanding of consumer behaviours, which are examined as a result of the alternative contents produced by football as well as the contents produced by its natural assets. At the same time, the d…
Advertising (1 work) · Business (1 work) · Digital Marketing and Social Media (1 work) · Football (1 work) · Journalism (1 work) · Political science (1 work) · Social science (1 work) · Sociology (1 work) · Sports Analytics and Performance (1 work) · Sports, Gender, and Society (1 work)