Balázs Lajos Pelsőci
Biographic Data
| ID | 9729022 |
|---|---|
| NAME | Balázs Lajos Pelsőci |
| GIVEN NAMES | Balázs Lajos |
| FAMILY NAME | Pelsőci |
| SIGNATURE | PELSŐCI B L |
| AFFILIATIONS | Corvinus University of Budapest |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Innovation leads to results
This study examines how perceived organisational innovativeness and perceived organisational digitalisation influence innovative salesperson behaviour and customer relationship performance. Building on boundaryspanning theory, relationship marketing, and task–technology fit, it tests an integrated model in which organisational innovativeness shapes both the perceived digital environment and frontline innovative behaviour, which in turn affect rel…
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Innovation leads to results
This study examines how perceived organisational innovativeness and perceived organisational digitalisation influence innovative salesperson behaviour and customer relationship performance. Building on boundaryspanning theory, relationship marketing, and task–technology fit, it tests an integrated model in which organisational innovativeness shapes both the perceived digital environment and frontline innovative behaviour, which in turn affect rel…
Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Positive relationship (1 work) · Structural equation modeling (1 work) · Survey data collection (1 work) · Technology Adoption and User Behaviour (1 work)