Manuella Reale
Biographic Data
| ID | 9729592 |
|---|---|
| NAME | Manuella Reale |
| GIVEN NAMES | Manuella |
| FAMILY NAME | Reale |
| SIGNATURE | REALE M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The consumption of clothing by millennials in the context of convergence between analog, digital and post-digital
This paper aims to analyze how the analog, digital and post-digital perspectives are manifested in some stages of the purchasing decision process of Brazilian millennials living in the cities of Porto Alegre and São Paulo, in relation to clothing consumption behavior. The data presented reflects the qualitative part of the research "Attitudes to buying and consuming certain goods and services among young people aged between 18 to 35 belonging to …
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The consumption of clothing by millennials in the context of convergence between analog, digital and post-digital
This paper aims to analyze how the analog, digital and post-digital perspectives are manifested in some stages of the purchasing decision process of Brazilian millennials living in the cities of Porto Alegre and São Paulo, in relation to clothing consumption behavior. The data presented reflects the qualitative part of the research "Attitudes to buying and consuming certain goods and services among young people aged between 18 to 35 belonging to …
Advertising (1 work) · Business (1 work) · Clothing (1 work) · Computer Science (1 work) · Economic growth (1 work) · Economics (1 work) · Fashion and Cultural Textiles (1 work) · Geography (1 work) · Marketing (1 work) · Social science (1 work)