Vania Alessandra Guerrero Ochoa
Biographic Data
| ID | 9732823 |
|---|---|
| NAME | Vania Alessandra Guerrero Ochoa |
| GIVEN NAMES | Vania Alessandra Guerrero |
| FAMILY NAME | Ochoa |
| SIGNATURE | OCHOA V A G |
| AFFILIATIONS | Private University of the North |
| ORCID | 0009-0003-6620-8795 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The relational marketing of a K-pop group and the loyalty of the Peruvian fandom
The objective of this research was to determine the relationship between relational marketing on social media by the K-pop group Seventeen and the loyalty of their Peruvian fandom during 2022. Using a quantitative approach, descriptive-correlational scope, and non-experimental cross-sectional design, surveys were administered to 384 Peruvian fans, selected by sampling for non-finite populations. The questionnaire used was processed using SPSS sof…
No prominent works on this page.
The relational marketing of a K-pop group and the loyalty of the Peruvian fandom
The objective of this research was to determine the relationship between relational marketing on social media by the K-pop group Seventeen and the loyalty of their Peruvian fandom during 2022. Using a quantitative approach, descriptive-correlational scope, and non-experimental cross-sectional design, surveys were administered to 384 Peruvian fans, selected by sampling for non-finite populations. The questionnaire used was processed using SPSS sof…
Asian Culture and Media Studies (1 work) · Digital Marketing and Social Media (1 work) · Fandom (1 work) · Loyalty (1 work) · Media Influence and Health (1 work) · Relationship marketing (1 work) · Social media (1 work) · Social media marketing (1 work)