Nor Azura Adzharuddin Nor Azura Adzharuddin
Biographic Data
| ID | 9732859 |
|---|---|
| NAME | Nor Azura Adzharuddin Nor Azura Adzharuddin |
| GIVEN NAMES | Nor Azura Adzharuddin Nor Azura |
| FAMILY NAME | Adzharuddin |
| SIGNATURE | ADZHARUDDIN N A A N A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
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Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Creativity in Education and Neuroscience (1 work) · Marketing (1 work) · Psychology (1 work)