Azlina Mohd Khir Azlina Mohd Khir
Biographic Data
| ID | 9732861 |
|---|---|
| NAME | Azlina Mohd Khir Azlina Mohd Khir |
| GIVEN NAMES | Azlina Mohd Khir Azlina Mohd |
| FAMILY NAME | Khir |
| SIGNATURE | KHIR A M K A M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
No prominent works on this page.
Impact of creative ambiguous cue strategies on consumer purchase decisions
We conducted a study to investigate whether the perceived ambiguity of billboard cues has an impact on evaluation and purchase decisions. In today's era of information overload, brands face difficulties in gaining recognition, and viewers often feel rushed and no longer find displayed advertisements appealing. In order to examine the effect of ambiguous cue advertisements on consumers' purchasing decisions, we designed an experiment as an additio…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Creativity in Education and Neuroscience (1 work) · Marketing (1 work) · Psychology (1 work)