Marrhon Mangalus
Biographic Data
| ID | 9733267 |
|---|---|
| NAME | Marrhon Mangalus |
| GIVEN NAMES | Marrhon |
| FAMILY NAME | Mangalus |
| SIGNATURE | MANGALUS M |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Gender in Philippine advertisements
Informed by the pioneering work of Erving Goffman, subsequent studies by Mee-Eun Kang, recent innovations in the Geena Davis Institute, and local approaches by Philippine scholars, this study sought to determine the portrayal of gender in Philippine advertising across various media. Specifically, it located gender across products, storylines, characters, pitch, and setting. It provided the baseline data for the depiction of gender immediately bef…
Reading Gender by the Column Inch
The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium. Results of the content analysis performed on 256 ads that appeared in top local publications revealed that while gendered inequalities did not…
No prominent works on this page.
Reading Gender by the Column Inch
The bulk of literature on reading gender in print advertisements studies magazines, which are a media form tailored for specific audiences. By analyzing gender representations in Philippine newspaper ads, this study aims to provide a reading of gender portrayals published in a more general interest medium. Results of the content analysis performed on 256 ads that appeared in top local publications revealed that while gendered inequalities did not…
Gender in Philippine advertisements
Informed by the pioneering work of Erving Goffman, subsequent studies by Mee-Eun Kang, recent innovations in the Geena Davis Institute, and local approaches by Philippine scholars, this study sought to determine the portrayal of gender in Philippine advertising across various media. Specifically, it located gender across products, storylines, characters, pitch, and setting. It provided the baseline data for the depiction of gender immediately bef…
Advertising (2 works) · Asian Culture and Media Studies (2 works) · Gender Studies (2 works) · Gender, Feminism, and Media (2 works) · Media, Gender, and Advertising (2 works) · Newspaper (2 works) · Political science (2 works) · Print media (2 works) · Psychology (2 works) · Sociology (2 works)