Heppy Purbasari
Biographic Data
| ID | 9743928 |
|---|---|
| NAME | Heppy Purbasari |
| GIVEN NAMES | Heppy |
| FAMILY NAME | Purbasari |
| SIGNATURE | PURBASARI H |
| AFFILIATIONS | Muhammadiyah University of Surakarta |
| ORCID | 0000-0002-1269-6653 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
A marketing strategy to increase product sales of batik at micro and small enterprises
This article aims to identify the practice of Gotong Royong (mutual corporation culture; mutual help) marketing on batik products in Kampung Batik Laweyan. This study uses a quantitative descriptive method. The qualitative process is carried out with an exploratory study design. Data was collected by interviewing and observing batik entrepreneurs in Kampung Batik Laweyan (batik village of Solo, Central Java, Indonesia) to increase sales of batik …
No prominent works on this page.
A marketing strategy to increase product sales of batik at micro and small enterprises
This article aims to identify the practice of Gotong Royong (mutual corporation culture; mutual help) marketing on batik products in Kampung Batik Laweyan. This study uses a quantitative descriptive method. The qualitative process is carried out with an exploratory study design. Data was collected by interviewing and observing batik entrepreneurs in Kampung Batik Laweyan (batik village of Solo, Central Java, Indonesia) to increase sales of batik …
Business (1 work) · Business administration (1 work) · Islamic Finance and Communication (1 work) · Local Governance and Development (1 work) · Marketing (1 work) · SMEs Development and Digital Marketing (1 work)