Haniek Listyorini
Biographic Data
| ID | 9743930 |
|---|---|
| NAME | Haniek Listyorini |
| GIVEN NAMES | Haniek |
| FAMILY NAME | Listyorini |
| SIGNATURE | LISTYORINI H |
| AFFILIATIONS | Muhammadiyah University of Surakarta |
| ORCID | 0000-0001-9508-5024 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective
This study aims to build a conceptual model based on the role of share value relational capital, frugal innovation and ambidexterity as an effort to link the increase in the resilience of SMEs (small medium enterprises). By using a quantitative research design, a structural study methodology was adopted in this study. Overall, data from 132 tourism SMEs was collected using a questionnaire and 568 data from respondents that can be used for further…
A marketing strategy to increase product sales of batik at micro and small enterprises
This article aims to identify the practice of Gotong Royong (mutual corporation culture; mutual help) marketing on batik products in Kampung Batik Laweyan. This study uses a quantitative descriptive method. The qualitative process is carried out with an exploratory study design. Data was collected by interviewing and observing batik entrepreneurs in Kampung Batik Laweyan (batik village of Solo, Central Java, Indonesia) to increase sales of batik …
No prominent works on this page.
A marketing strategy to increase product sales of batik at micro and small enterprises
This article aims to identify the practice of Gotong Royong (mutual corporation culture; mutual help) marketing on batik products in Kampung Batik Laweyan. This study uses a quantitative descriptive method. The qualitative process is carried out with an exploratory study design. Data was collected by interviewing and observing batik entrepreneurs in Kampung Batik Laweyan (batik village of Solo, Central Java, Indonesia) to increase sales of batik …
Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective
This study aims to build a conceptual model based on the role of share value relational capital, frugal innovation and ambidexterity as an effort to link the increase in the resilience of SMEs (small medium enterprises). By using a quantitative research design, a structural study methodology was adopted in this study. Overall, data from 132 tourism SMEs was collected using a questionnaire and 568 data from respondents that can be used for further…
Business (2 works) · Marketing (2 works) · Business administration (1 work) · Competitive advantage (1 work) · Computer Science (1 work) · Economics (1 work) · Environmental economics (1 work) · Geography (1 work) · Innovation and Knowledge Management (1 work) · Innovation and Socioeconomic Development (1 work)