Marie Slaba
Biographic Data
| ID | 9744423 |
|---|---|
| NAME | Marie Slaba |
| GIVEN NAMES | Marie |
| FAMILY NAME | Slaba |
| SIGNATURE | SLABA M |
| ORCID | 0000-0001-9607-1521 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Multiple regression model of the consumers’ price sensitivity
All marketing decisions have to take into account the customer’s attitude to the price and consumers’ price sensitivity. Consumers’ price sensitivity depends on various factors: perceived quality and benefits, service quality, and of course, demographic characteristics. The main aim of this paper is to explore the influence of socio-demographic characteristics on the customers’ price sensitivity. Potential influencing factors and sample size were…
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Multiple regression model of the consumers’ price sensitivity
All marketing decisions have to take into account the customer’s attitude to the price and consumers’ price sensitivity. Consumers’ price sensitivity depends on various factors: perceived quality and benefits, service quality, and of course, demographic characteristics. The main aim of this paper is to explore the influence of socio-demographic characteristics on the customers’ price sensitivity. Potential influencing factors and sample size were…
Bachelor (1 work) · Bachelor degree (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Demographic economics (1 work) · Demography (1 work) · Econometrics (1 work) · Economics (1 work) · Engineering (1 work) · Geography (1 work)