Chunyan Xing
Biographic Data
| ID | 9748216 |
|---|---|
| NAME | Chunyan Xing |
| GIVEN NAMES | Chunyan |
| FAMILY NAME | |
| SIGNATURE | XING C |
| AFFILIATIONS | Shandong University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Multimodal intertextuality and persuasion in advertising discourse
This paper provides an integrated social semiotic framework for analyzing intertextuality in multimodal advertising discourse. Following the distinction between manifest intertextuality and interdiscursivity, our model entails the three interrelated components of explicating what the intertextual sources are, how they are constructed with multimodal resources, and how they interact with the promotional discourse. Analysis of 30 popular video adve…
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Multimodal intertextuality and persuasion in advertising discourse
This paper provides an integrated social semiotic framework for analyzing intertextuality in multimodal advertising discourse. Following the distinction between manifest intertextuality and interdiscursivity, our model entails the three interrelated components of explicating what the intertextual sources are, how they are constructed with multimodal resources, and how they interact with the promotional discourse. Analysis of 30 popular video adve…
Advertising (1 work) · Art (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Discourse analysis (1 work) · Discourse Analysis in Language Studies (1 work) · Entertainment (1 work) · Intertextuality (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work)