Phu Nguyen
Biographic Data
| ID | 9749178 |
|---|---|
| NAME | Phu Nguyen |
| GIVEN NAMES | Phu |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN P |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The influence of status orientation on green purchase intention
The paper aims to study about the relationship between the status orientation and the intention in purchasing a green product. Based on the theory of reasoned action (TRA), the authors has applied a quantitative method with a partial least squares structural equation model (PLS-SEM) and proposed a conceptual model to examine the relationships. The findings suggest that traditional status orientation has significant positive effects on environment…
No prominent works on this page.
The influence of status orientation on green purchase intention
The paper aims to study about the relationship between the status orientation and the intention in purchasing a green product. Based on the theory of reasoned action (TRA), the authors has applied a quantitative method with a partial least squares structural equation model (PLS-SEM) and proposed a conceptual model to examine the relationships. The findings suggest that traditional status orientation has significant positive effects on environment…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Conceptual model (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Green Marketing (1 work) · Market Orientation (1 work) · Marketing (1 work)