Gulzhan Tulekova
Biographic Data
| ID | 9757142 |
|---|---|
| NAME | Gulzhan Tulekova |
| GIVEN NAMES | Gulzhan |
| FAMILY NAME | Tulekova |
| SIGNATURE | TULEKOVA G |
| AFFILIATIONS | Turan University |
| ORCID | 0000-0003-1731-9600 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Cognitive poetics of implicit pragmatic meaning in advertising discourse
This article examines how implicit pragmatic meaning operates in contemporary advertising discourse and argues that it functions not as a peripheral stylistic effect, but as a central mechanism of persuasive design. Drawing on a corpus of advertising campaigns published between 2021 and 2025, the study develops an integrative analytical model that combines the pragmatic analysis of presupposition and implicature with the examination of intentiona…
Visual–verbal blending in social advertising
This study examines visual–verbal blending as a mechanism through which social advertising compresses complex environmental and humanitarian problems into concise multimodal messages. Drawing on conceptual integration theory and corpus-oriented multimodal analysis, it analyses 196 static advertising cases published or circulated between 2020 and 2025: 98 environmental and 98 humanitarian campaigns. It traces how visual input spaces, verbal input …
Intertextuality as a Mechanism of Dialogue Between Cultures and Philosophical Traditions
The concept of intertextuality within the framework of poststructuralist philosophy as one of the key categories that reflect the cultural consciousness of the second half of the 19th and 20th centuries was examined in the paper. The significance of intertextuality determines the relevance of the chosen topic as a crucial mechanism of intercultural dialogue. Today, intertextuality can serve as a means of preserving and developing a nation’s cultu…
No prominent works on this page.
Intertextuality as a Mechanism of Dialogue Between Cultures and Philosophical Traditions
The concept of intertextuality within the framework of poststructuralist philosophy as one of the key categories that reflect the cultural consciousness of the second half of the 19th and 20th centuries was examined in the paper. The significance of intertextuality determines the relevance of the chosen topic as a crucial mechanism of intercultural dialogue. Today, intertextuality can serve as a means of preserving and developing a nation’s cultu…
Cognitive poetics of implicit pragmatic meaning in advertising discourse
This article examines how implicit pragmatic meaning operates in contemporary advertising discourse and argues that it functions not as a peripheral stylistic effect, but as a central mechanism of persuasive design. Drawing on a corpus of advertising campaigns published between 2021 and 2025, the study develops an integrative analytical model that combines the pragmatic analysis of presupposition and implicature with the examination of intentiona…
Visual–verbal blending in social advertising
This study examines visual–verbal blending as a mechanism through which social advertising compresses complex environmental and humanitarian problems into concise multimodal messages. Drawing on conceptual integration theory and corpus-oriented multimodal analysis, it analyses 196 static advertising cases published or circulated between 2020 and 2025: 98 environmental and 98 humanitarian campaigns. It traces how visual input spaces, verbal input …
Discourse Analysis in Language Studies (2 works) · Language, Metaphor, and Cognition (2 works) · Semiotics (2 works) · Art (1 work) · Cognition (1 work) · Conceptual Blending (1 work) · Conceptual framework (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Covert (1 work) · Dynamics (music) (1 work)