Bernard M Nchindila
Biographic Data
| ID | 9757725 |
|---|---|
| NAME | Bernard M Nchindila |
| GIVEN NAMES | Bernard M |
| FAMILY NAME | Nchindila |
| SIGNATURE | NCHINDILA B M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press
Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…
No prominent works on this page.
Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press
Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…
Advertising (1 work) · Business (1 work) · Discourse Analysis in Language Studies (1 work) · Feeling (1 work) · Language, Discourse, Communication Strategies (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work) · Literal and figurative language (1 work) · Mass media (1 work) · Newspaper (1 work)