Richard T Torto
Biographic Data
| ID | 9757726 |
|---|---|
| NAME | Richard T Torto |
| GIVEN NAMES | Richard T |
| FAMILY NAME | Torto |
| SIGNATURE | TORTO R T |
| AFFILIATIONS | University of Cape Coast |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Aristotelian Rhetorical Theory as a Framework for Analyzing Advertising Texts in the Print Media in Ghana
Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is the language of the advertisement that enables consumers to identify a product and remember it. Indeed, language has a powerful influence on readers and their behavioral patterns. The English Language is employed in the print medi…
Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press
Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…
No prominent works on this page.
Aristotelian Rhetorical Theory as a Framework for Analyzing Advertising Texts in the Print Media in Ghana
Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is the language of the advertisement that enables consumers to identify a product and remember it. Indeed, language has a powerful influence on readers and their behavioral patterns. The English Language is employed in the print medi…
Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press
Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communicati…
Advertising (2 works) · Business (2 works) · Linguistics (2 works) · Newspaper (2 works) · Persuasion (2 works) · Rhetoric (2 works) · Rhetorical device (2 works) · Rhetorical question (2 works) · Sociology (2 works) · Communication Studies and Media (1 work)