Souad Atma
Biographic Data
| ID | 9758648 |
|---|---|
| NAME | Souad Atma |
| GIVEN NAMES | Souad |
| FAMILY NAME | Atma |
| SIGNATURE | ATMA S |
| AFFILIATIONS | University of Jordan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Gender Stereotypes in TV Commercials
The current study examines gender stereotypes in TV commercials through the lens of multimodality. It adopts Kress and Van Leeuwen's (2006) visual grammar to decipher the visual resources that form gendered depictions in Algerian TV advertising discourse. To achieve this aim, five TV ads broadcasted on public and private Algerian TV channels were selected and downloaded from YouTube, then they were analyzed in terms of the representational metafu…
No prominent works on this page.
Gender Stereotypes in TV Commercials
The current study examines gender stereotypes in TV commercials through the lens of multimodality. It adopts Kress and Van Leeuwen's (2006) visual grammar to decipher the visual resources that form gendered depictions in Algerian TV advertising discourse. To achieve this aim, five TV ads broadcasted on public and private Algerian TV channels were selected and downloaded from YouTube, then they were analyzed in terms of the representational metafu…
Advertising (1 work) · DECIPHER (1 work) · Discourse Analysis in Language Studies (1 work) · Grammar (1 work) · Linguistics (1 work) · Media, Gender, and Advertising (1 work) · Multimodality (1 work) · Offensive (1 work) · Psychology (1 work) · Translation Studies and Practices (1 work)