Zahra Awad
Biographic Data
| ID | 9758649 |
|---|---|
| NAME | Zahra Awad |
| GIVEN NAMES | Zahra |
| FAMILY NAME | Awad |
| SIGNATURE | AWAD Z |
| AFFILIATIONS | University of Jordan |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Rubrics for Girls in Arab Children’s Magazines
The present study aims at examining the semiotic modes used in the rubrics for girls and the topics they reflect in Arab children’s magazines. To this end, eight girls’ sections were extracted from two Arab children’s magazines, namely Majid (active) and Hatem (non-active). We adopted Kress and Van Leeuwen’s (2006) visual grammar in our data analysis. We focused on representational, interactive, and compositional metafunctions. The results show t…
Gender Stereotypes in TV Commercials
The current study examines gender stereotypes in TV commercials through the lens of multimodality. It adopts Kress and Van Leeuwen's (2006) visual grammar to decipher the visual resources that form gendered depictions in Algerian TV advertising discourse. To achieve this aim, five TV ads broadcasted on public and private Algerian TV channels were selected and downloaded from YouTube, then they were analyzed in terms of the representational metafu…
Gender in Fashion Advertising on Social Media
This study examines digital fashion advertising discourse on social media from a multimodal perspective. The focus is on Facebook clothing posts published by 'H&M' and the effect of gender on determining the semiotic modes used in such advertisements. The data consists of 8 clothing posts for the two genders published by the company on Facebook during (2020-2022). The data were analyzed using Kress and Van Leeuwen's (2006) Visual Grammar paradigm…
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Rubrics for Girls in Arab Children’s Magazines
The present study aims at examining the semiotic modes used in the rubrics for girls and the topics they reflect in Arab children’s magazines. To this end, eight girls’ sections were extracted from two Arab children’s magazines, namely Majid (active) and Hatem (non-active). We adopted Kress and Van Leeuwen’s (2006) visual grammar in our data analysis. We focused on representational, interactive, and compositional metafunctions. The results show t…
Gender Stereotypes in TV Commercials
The current study examines gender stereotypes in TV commercials through the lens of multimodality. It adopts Kress and Van Leeuwen's (2006) visual grammar to decipher the visual resources that form gendered depictions in Algerian TV advertising discourse. To achieve this aim, five TV ads broadcasted on public and private Algerian TV channels were selected and downloaded from YouTube, then they were analyzed in terms of the representational metafu…
Gender in Fashion Advertising on Social Media
This study examines digital fashion advertising discourse on social media from a multimodal perspective. The focus is on Facebook clothing posts published by 'H&M' and the effect of gender on determining the semiotic modes used in such advertisements. The data consists of 8 clothing posts for the two genders published by the company on Facebook during (2020-2022). The data were analyzed using Kress and Van Leeuwen's (2006) Visual Grammar paradigm…
Grammar (3 works) · Linguistics (3 works) · Media, Gender, and Advertising (3 works) · Multimodality (3 works) · Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Discourse Analysis in Language Studies (2 works) · Semiotics (2 works) · Aesthetics (1 work)