Z J Sargsyan
Biographic Data
| ID | 9764383 |
|---|---|
| NAME | Z J Sargsyan |
| GIVEN NAMES | Z J |
| FAMILY NAME | Sargsyan |
| SIGNATURE | SARGSYAN Z J |
| AFFILIATIONS | Yerevan State University |
| ORCID | 0009-0003-1360-7776 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Representation of Armenianness in Armenian Television Advertising
The article examines the representation of Armenianness within television advertising in Armenia. The aim of the study is to identify, through semiotic analysis of advertisements, the signs that construct “Armenianness. The analysis focuses on commercials produced by Grand Candy, Armenia Wine, and Team Telecom Armenia from 2002 to the present. Claiming to depict the Armenian environment, familial structures, products, and values, advertising crea…
No prominent works on this page.
The Representation of Armenianness in Armenian Television Advertising
The article examines the representation of Armenianness within television advertising in Armenia. The aim of the study is to identify, through semiotic analysis of advertisements, the signs that construct “Armenianness. The analysis focuses on commercials produced by Grand Candy, Armenia Wine, and Team Telecom Armenia from 2002 to the present. Claiming to depict the Armenian environment, familial structures, products, and values, advertising crea…
Armenian (1 work) · Construct (python library) (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Diverse Cultural and Social Studies (1 work) · Meaning (existential) (1 work) · Media Discourse and Social Analysis (1 work) · Mythology (1 work) · Narrative (1 work) · Perspective (graphical) (1 work) · Representation (politics) (1 work)