Nik Mohamad Shamim Nik Mohd Zainordin
Biographic Data
| ID | 9770242 |
|---|---|
| NAME | Nik Mohamad Shamim Nik Mohd Zainordin |
| GIVEN NAMES | Nik Mohamad Shamim Nik Mohd |
| FAMILY NAME | Zainordin |
| SIGNATURE | ZAINORDIN N M S N M |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0002-4970-2148 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
No prominent works on this page.
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Age groups (1 work) · Consumer Behavior and Marketing Influence (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Demography (1 work)