An Nur Nabila Ismail
Biographic Data
| ID | 9770323 |
|---|---|
| NAME | An Nur Nabila Ismail |
| GIVEN NAMES | An Nur Nabila |
| FAMILY NAME | Ismail |
| SIGNATURE | ISMAIL A N N |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0001-5790-1983 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Descontmarks
In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure content marketing for promoting tourism destination. The present study has two primary objectives. First, to investigate the dimension of destination…
Gender and Age Differences in Choice of Holiday Destination
While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its pop…
No prominent works on this page.
Descontmarks
In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure content marketing for promoting tourism destination. The present study has two primary objectives. First, to investigate the dimension of destination…
Gender and Age Differences in Choice of Holiday Destination
While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its pop…
Business (2 works) · Cruise Tourism Development and Management (2 works) · Destinations (2 works) · Diverse Aspects of Tourism Research (2 works) · Geography (2 works) · Marketing (2 works) · Tourism (2 works) · Advertising (1 work) · Age groups (1 work) · Computer Science (1 work)