Nor Azura Binti Adzharuddin
Biographic Data
| ID | 9770405 |
|---|---|
| NAME | Nor Azura Binti Adzharuddin |
| GIVEN NAMES | Nor Azura Binti |
| FAMILY NAME | Adzharuddin |
| SIGNATURE | ADZHARUDDIN N A B |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting
Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence drawn from 342 Chinese cosmetics firms. Utilizing Partial Least Squares Structural Equation Modelli…
The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance
There is an emerging trend in the retail industry known as omni-channel retailing. A major challenge for firms adapting to this environment is developing effective omni-channel retailing strategies. However, our understanding of the impact of omni-channel retailing on firm performance remains limited. This empirical study uses survey data from the Chinese cosmetics industry to test a model that measures the relationship between omni-channel retai…
No prominent works on this page.
Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting
Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence drawn from 342 Chinese cosmetics firms. Utilizing Partial Least Squares Structural Equation Modelli…
The Relationship of Omni-channel Retailing, Dynamic Capabilities and Firm Performance
There is an emerging trend in the retail industry known as omni-channel retailing. A major challenge for firms adapting to this environment is developing effective omni-channel retailing strategies. However, our understanding of the impact of omni-channel retailing on firm performance remains limited. This empirical study uses survey data from the Chinese cosmetics industry to test a model that measures the relationship between omni-channel retai…
Consumer Retail Behavior Studies (2 works) · Business (1 work) · Computer Science (1 work) · Contingency (1 work) · Contingency theory (1 work) · Customer Service Quality and Loyalty (1 work) · Digitization (1 work) · Diseconomies of scale (1 work) · Empirical evidence (1 work) · Endogeneity (1 work)