Hailey A Harris
Biographic Data
| ID | 9773079 |
|---|---|
| NAME | Hailey A Harris |
| GIVEN NAMES | Hailey A |
| FAMILY NAME | Harris |
| SIGNATURE | HARRIS H A |
| AFFILIATIONS | Texas A&M University, College Station, TX, USA |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Life After the Gridiron
As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’…
A Tale of Two Brands
Branding and self-presentation strategies on text and visual platforms have been explored in a variety of ways such as gendered analyses and content analyses performed on the social media profiles of athletes at multiple levels of sport. The purpose of this study was to examine branding and self-presentation strategies of two highly visible professional female soccer players (i.e., Alex Morgan and Megan Rapinoe) over two different time periods: 2…
No prominent works on this page.
A Tale of Two Brands
Branding and self-presentation strategies on text and visual platforms have been explored in a variety of ways such as gendered analyses and content analyses performed on the social media profiles of athletes at multiple levels of sport. The purpose of this study was to examine branding and self-presentation strategies of two highly visible professional female soccer players (i.e., Alex Morgan and Megan Rapinoe) over two different time periods: 2…
Life After the Gridiron
As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’…
Advertising (2 works) · Athletes (2 works) · Business (2 works) · Physical therapy (2 works) · Political science (2 works) · Psychology (2 works) · Sports, Gender, and Society (2 works) · Computer Science (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work)