Nels Popp
Biographic Data
| ID | 9773095 |
|---|---|
| NAME | Nels Popp |
| GIVEN NAMES | Nels |
| FAMILY NAME | Popp |
| SIGNATURE | POPP N |
| AFFILIATIONS | University of North Carolina at Chapel Hill |
| ORCID | 0000-0002-5854-6052 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product purchases, particularly event tickets. The current study utilized artificial intelligence to examine eight user sentiments on official sport organizati…
No prominent works on this page.
Using Artificial Intelligence to Detect the Relationship Between Social Media Sentiment and Season Ticket Purchases
Sport marketing researchers and practitioners have suggested that sport organizations that effectively engage in social media conversations with fans are likely to influence fan behavior. Few prior studies have empirically examined the relationship between social media engagement and sport product purchases, particularly event tickets. The current study utilized artificial intelligence to examine eight user sentiments on official sport organizati…
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Marketing (1 work) · Psychology (1 work) · Sadness (1 work) · Sentiment analysis (1 work) · Social media (1 work) · Social Psychology (1 work)